About us
Welcome to TUA, where beauty meets nature, sustainability, and inclusivity.
TUA was born out of a personal journey — a journey that began when I found myself having to replace all of my conventional cosmetics while pregnant. As I searched high and low for natural, safe products that would work for me during pregnancy and breastfeeding, I realized there was a gap in the market. There were so many products claiming to be “safe,” but very few truly were, especially when it came to ingredients that are pregnancy and lactation-friendly. That's when I decided to create something different: a brand dedicated to natural, effective, and truly safe cosmetics for everyone.
We are a passionate startup dedicated to creating natural, high-quality cosmetics that are as kind to your skin as they are to the planet. With a commitment to purity and sustainability, we’ve carefully crafted our products to ensure it’s not only effective but safe for everyone — from expectant mothers to people of all genders. And that’s just the beginning. We’re excited to share that more natural beauty products are on their way, all designed with the same core values in mind: nature-first ingredients, inclusivity, and eco-consciousness.
Our Philosophy:
At TUA, we believe that true beauty comes from nature, and so should your skincare. Our products are made with handpicked, safe, and natural ingredients, chosen to nourish your skin without harmful chemicals. Whether you're expecting, or gender-neutral, our formulas are designed for everyone — because beauty is for all.
We are proud to say that our product is completely non-toxic, because every body deserves to feel safe and pampered, no matter the stage of life.
Sustainable, Inside and Out
We’re not just committed to what’s inside our products, but also how they impact the world around us. That's why we’ve chosen to package our products in eco-friendly glass containers with bamboo lids. We believe in reducing plastic waste and supporting the planet, and that starts with how we present our products.
But we don’t stop there.
Giving Back: Tree Planting Initiative
Sustainability is at the heart of our mission. That’s why we’ve pledged to donate 10% of our revenue to tree plantation efforts in partnership with a trusted NGO, "Grow Billion Trees". Every purchase you make helps us take one more step toward restoring the environment — because looking good and feeling good should go hand in hand with doing good.
Click here to visit our sustainability page.
What's Next?
Our journey has just begun, and we’re excited to continue innovating and expanding our line of natural products. Stay tuned for more to come, as we work to redefine the beauty industry, one sustainable product at a time.
Thank you for joining us on this beautiful journey — together, we can make the world a greener, more inclusive place for all.